Strategic Moves of Major Players in Wound Care (2022–2028)

The North America wound care market is expected to grow from US$ 7,920.27 million in 2022 to US$ 11,178.22 million by 2028. It is estimated to register aCAGR of 5.9% from 2022 to 2028.

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Rising Chronic Disease Burden Drives Growth of North America Wound Care Market

The growing prevalence of chronic diseases such as diabetes, cancer, and autoimmune disorders is significantly impacting the natural wound-healing process, thereby fueling demand for advanced wound care solutions across North America. Among these conditions, diabetes is one of the most widespread and impactful, severely compromising the immune system and delaying wound repair. According to the National Center for Biotechnology Information (NCBI), as of July 2021, nearly 500 million people worldwide were living withdiabetes mellitus (DM), with numbers expected to rise sharply in the coming years.

In the United States alone, diabetes incurs over US$300 billion annually in medical costs and lost productivity. Furthermore, NCBI research on diabetic wound healing highlights that approximately 1 in 3 individualsand 1 in 5 diabetes patientsare likely to develop chronic, nonhealing wounds such as diabetic foot ulcers (DFUs) during their lifetime. Elevated blood sugar levels in diabetic patients foster the formation of biofilms, which complicate treatment and delay wound closure.

This prolonged wound healing associated with chronic conditions has led to a sustained need for specialized wound dressings. Additionally, the growing incidence of cancer has increased the number of surgical procedures performed, many of which involve deep or complex wounds that require intensive postoperative care. Advanced dressings such as hydrogels, alginates, and foam-based products are vital in managing these wounds and preventing infections.

As chronic disease rates continue to climb, so does the demand for effective wound care solutionsdriving the growth of the North America wound care market.

North America Wound Care Market Overview

The North American wound care market includes the US, Canada, and Mexico, with the US accounting for the largest share as of 2022. Chronic ulcers and diabetes are among the leading causes of persistent wounds in the country. According to the US National Library of Medicine, chronic ulcers as a primary diagnosis cost an estimated US$28 billion annually, with secondary diagnoses pushing costs up to US$31.7 billion.

The American Diabetes Association (ADA) reports that between 9 and 12 million Americans suffer from chronic ulcers. Alarmingly, the mortality rate after the first leg amputation due to chronic wounds rises from 20%50% within three years to as high as 70% within five years. Additionally, research published by Mary Ann Liebert, Inc. indicates that nearly 3% of Americans aged 65 and older have open wounds. With the US elderly population projected to exceed 77 million by 2060, chronic wounds are expected to become an even more pressing healthcare issue.

This aging demographic, coupled with the increasing incidence of chronic diseases, is boosting the demand for wound care treatmentssolidifying the US as a key driver of growth within the North America wound care market.

The North America wound care market is segmented by product, wound type, end user, and country.

Product Segmentation:

• Advanced Wound Dressing:Held the largest market share in 2022.
• Surgical Wound Care
• Traditional Wound Care
• Wound Therapy Devices

Wound Type Segmentation:

• Chronic Wounds:Held a larger market share in 2022.
• Acute Wounds

End User Segmentation:

• Hospitals:Held the largest market share in 2022.
• Specialty Clinics
• Home Healthcare
• Others

Country Segmentation:

• US:Dominated the North America wound care market in 2022.
• Canada
• Mexico

Key Players in the North America Wound Care Market:

• 3M Co
• Baxter International Inc
• Coloplast AS
• ConvaTec Group Plc
• Ethicon USA LLC
• Integra LifeSciences Holdings Corp
• Medtronic Plc
• MiMedx
• PAUL HARTMANN AG
• Smith & Nephew Plc

North America Wound Care Strategic Insights

Strategic insights for the North America Wound Care provides data-driven analysis of the industry landscape, including current trends, key players, and regional nuances. These insights offer actionable recommendations, enabling readers to differentiate themselves from competitors by identifying untapped segments or developing unique value propositions. Leveraging data analytics, these insights help industry players anticipate the market shifts, whether investors, manufacturers, or other stakeholders. A future-oriented perspective is essential, helping stakeholders anticipate market shifts and position themselves for long-term success in this dynamic region. Ultimately, effective strategic insights empower readers to make informed decisions that drive profitability and achieve their business objectives within the market.

North America Wound Care Regional Insights

The geographic scope of the North America Wound Care refers to the specific areas in which a business operates and competes. Understanding local distinctions, such as diverse consumer preferences (e.g., demand for specific plug types or battery backup durations), varying economic conditions, and regulatory environments, is crucial for tailoring strategies to specific markets. Businesses can expand their reach by identifying underserved areas or adapting their offerings to meet local demands. A clear market focus allows for more effective resource allocation, targeted marketing campaigns, and better positioning against local competitors, ultimately driving growth in those targeted areas.

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Authors Bio:
Suryakant Gadekar
Senior Market Research Expert at Business Market Insights